Companies pay millions of pounds for Celebrity endorsement and celebrities know that endorsement is a big part of their commercial appeal. But as a smaller company – how do you get this endorsement?
If you run a charity it can be easy enough. Celebrities like to be seen to do the right thing and will sometimes endorse a Charity if it’s for the right reasons.
But endorsing a company? That’s a different matter.
Small companies have to get clever and they have to be prepared to invest some products into the equation.
You can’t make a Celebrity do anything if you’re not paying them or at least giving them something. So you can only ‘Gift’ them what you have and request a simple endorsement.
Of course you will ask for a Tweet or a post on Facebook – and hope to get one.
Kim Kardashian is charging $24,000 per tweet. Brad Pitt charged $5 million for the recent Chanel No 5 campaign.
However, there are more affordable people out there!
Don’t underestimate the Reality TV stars from The Apprentice, Big Brother, Made in Chelsea and so on. They get in the papers a lot and are sometimes happy to receive a nice gift.
Do speak to us about this route as we’re always willing to explore the possibilities.