IN THIS ISSUE: Over the past couple of years, I have had direct dialogue with the owners of over 1400 independent companies in the UK.
I hear similar stories from many of them. This has prompted me to write this article – Six Sins that Stifle Startups…
Sin 1. Investing too much money in initial product development without market testing it.
Sin 2. Sin 2 is repeating Sin 1 but with another product or variation.
Sin 3. Prematurely talking about Brand values.
Sin 4. Preselecting the customer.
Sin 5 “I don’t want to appear in such and such a magazine or website”.
Sin 6. Finally investing in Sales, Marketing and PR.